Identity banks
Visual Identity - Image Banks
We believe in the importance of assessing visual identity. We can look at your current image selection, compare it to the message you want to communicate, and offer you insight into your key identity drivers. Our aim is to build visual identity value through image delivery.
Visual identity is direct reflected in all communications including corporate advertising, corporate design, public relations and sponsoring. But, visual identity is embodied in every photographic image communicated by your sales and marketing departments, at business fairs, in your advertising, and much more.
We have developed our own photographic visual identity method. This consists of:
• A translation of corporate values into visual aims
• The development of a photographic identity and its translation into image banks;
• The implementation and management of the image banks, monitoring output, and
providing workshops for marketing communications divisions.
By creating clear outlines for visual identity, we can create consistency and continuity in terms of corporate photographic output. This, in turn, creates clarity and recognition for your target groups.
